Fieldnote · 0072026

Think Tank’d

The smartest way to waste a weeknight.

Brand · Identity · Web

Observation

Branding, identity, logo design, web design, and copywriting for Think Tank’d, a bar-trivia company running free weekly pub trivia at Sacramento's best bars and breweries. The brief wanted a voice with teeth: proudly local, cheerfully anti-corporate, and written fresh every week. We built the whole kit, from the brain-in-a-martini mark to the site that books the venues.

Plates

Think Tankd — hero — The homepage — the brain-in-martini mark.

Think Tankd — detail1 — No chains. No corporate. No kidding. — the positioning block.

Think Tankd — detail2 — The three formats: pub nights, private games, corporate events.

The record

Brand & identity

Logo design

Web design

Copywriting

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